For those of you still confused, let me explain.
In personal life and in business, constantly we are confronted with challenges. Increased targets, raising the the bar continuously. Day by day due to all sorts of productivity requirements we constantly work on this aspect. Except for those who fail, others somehow hit the required targets thereby ensuring continuous growth. Now that's good compared to most who fail to "hit" the numbers anyway.
BUT, those who achieve incremental improvements tend to be very comfortable with what they achieve. The incremental syndrome can be very alarming for individuals and companies and in general for society at large. It's a question of what is possible? The actual potential. After all it is those breakthrough ideas which become runaway winners which brings in more money to the companies and greater rewards and satisfaction to the individual better way of life for people in general.
In technical terms it requires paradigm shift in thinking. You need to change the rules of the game. Same playing field with same rules give same results. Those who play the game in a different ground will achieve breakthrough thinking.
- Companies and people need to sit back and should take a stock of the situation when they achieve numbers or goals/objectives year on year when the bar is raised. (On periodic basis and not necessarily YOY). Whilst it might be a great thing that they do hit their numbers, it should bother them that they're setting for a particular pattern.